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Socialbakers

Website and Marketing Tracker


Tiny
Published 04/20/2012 and rated Ratingstars4 4 out of 5 stars
by Shel Gatto
What can you use the app for?

Socialbakers is a marketing and analytics service that helps users discover the “recipe for social marketing success.” Users can choose between analytics and builder packages. The analytics side of the service lets users monitor their marketing performance. Users can view detailed stats for Twitter and Facebook pages as well. The application displays engagement activities as well as growth. Users can also compare their progress to their competitors, establishing a benchmark for improvement. The builder side of Socialbakers helps users manage Facebook pages and build custom applications with branding. Users can set up advanced access options to allow specific individuals to access and post content. Users can also set up and schedule future wall posts and assign response duties to team members.

Socialbakers screenshot
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What is the history and popularity of the app?

Socialbakers was founded in October of 2008. The application has grown tremendously in popularity and currently serves customers in 75 countries all over the world. Much of the appeal begins with the many well-known and often used networks the application supports, which currently includes YouTube, Facebook, Twitter, Google Plus and LinkedIn. Socialbakers received $2 million in Series A funding on September 29th, 2011.

What are the differences to other apps?

Socialbakers provides a professional solution for anyone marking a service, product or site online. The application includes features and services that are not entirely new. There are many other competitors that offer a very similar service. Socialbakers stands out because it provides a diverse collection of services that cover many popular networks in one package. Users can track and manage numerous profiles without subscribing to many services.

How does the web app look and feel to use?

Socialbakers is professional by nature, and the application’s design helps confirm that. Users will find a clean, straightforward layout that isn’t without personality. The application and its website combine hints of vibrant color to make the experience more memorable. Each statistic and feature is displayed against a white background using simple graphics, images and text that allows the user to quickly gather the information they need.

How does the registration process work?

A new user can sign up for Socialbakers Analytics Pro by clicking the green “Get It Now” button found along the right side of the homepage. After clicking the “Start a Free 14 Day Trial” button on the following page, the user is asked to select their preferred subscription plan. The next step asks the user to sign in to their Facebook profile and choose either a monthly or yearly payment schedule. The bottom half of the form asks for the user’s billing information. Users can also click the “Builder Pro” button at the top of the homepage followed by the green “Choose Your Plan Now” button to access additional service options.

What does it cost to use the application?

Socialbakers’ Analytics Pro package comes in four sizes. Users can purchase a Single plan which includes one monitored Facebook or Twitter profile, detailed competitive insights and full support for $50 per month. The $100 per month Basic plan upgrades to three pages and profiles. A Seven Pack is available for $200 per month and a 20 pack can be purchased for $400 per month.

The Builder Pro service comes in three sizes, starting at free. The free plan includes scheduled wall posts, one active tab, access for two users, 48 hour email support and up to 50,000 fans. The Basic plan costs $250 per month for 50,000 fans or $400 per month for 250,000 fans and includes post assignments, access for three users, user rights management, system notifications, fast page updates and page analytics license for one Facebook page. The Advanced plan costs $500 per month for up to 50,000 fans and $900 per month for up to 250,000 fans. Advanced users receive unlimited active tabs, access for up to 15 users, page analytics license for three Facebook pages and phone support.

Who would you recommend the application to?

Socialbakers is an extensive analytics and social networking service that is ideal for companies that need a serious way to track and improve marketing campaigns. The service includes a number of helpful features, however all those extras come at a price. Small businesses and startups may not have the budget to purchase some of Socialbakers’ more advanced subscription plans. Users can choose from numerous packages and various services to tailor the experience to their needs.

  • Schedule future wall posts on Facebook
  • Monitor Facebook and Twitter page growth
  • Compare stats to competitors
  • Review Facebook stats for free on the homepage
  • Identify influencers and measure growth


Socialbakers video

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Socialbakers pricing

FREE - Permanently free version
Cheapest plan (per month) : $50.00
Most expensive plan (per month) : $900.00

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Socialbakers on Twitter

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